Website Evaluation and Search Engine Optimization Audit

Website Evaluation and Search Engine Optimization Audit

Can Potential Customers Google You?

The internet is a powerful tool and you can’t afford it not to use it. Everyone is using the internet and certainly your customers do too. Standing out can be a challenge on the internet, but with a search engine optimized website you stand a higher chance of ranking high in the search engines and reaching more prospects!

Increased business – that’s what we all want, right?

So, you have this great website with awesome content, but when potential new clients search for your products and services in their area or for topics in your niche, you are hard to find.
It is crucial that your business be one of the top listings on the first results page – only 10 percent of your prospects will read results on the second page.

To ensure a high placement in the search engine results, your website should be search engine optimized (SEO), which simply means making your site as accessible as possible to various search engines to improve the chances they will return it when potential customers type in specific search terms. The more easily the search engines can find your site, the higher up it appears in the search results.

Basically, SEO increases a site’s traffic by obtaining higher rankings in the search engines for keyword searches related to your website. The idea is that with increased traffic to your site, you increase your customer base, and also enjoy increased sales.

Do you need a reliable solution?

I have been coaching my clients for years about the available options and techniques to get their sites ranked high. Here is a comprehensive and affordable solution for you:

Website Evaluation and Search Engine Optimization Audit

I will evaluate your website against usability, search engine optimization and credibility guidelines, keeping an eye out for common mistakes. After the review you will receive a report outlining the strengths and weaknesses of your site, which will include a clear and simple to-do list for you to follow to optimize all aspects of your site.

During this audit it becomes clear what actions have to be taken to improve your position in the search engines. At the same time I help you understand what search engine optimization really is and does, so you will be able to make sound judgments and adjust your online marketing strategy accordingly.

The audit also reveals the highest performing keywords that your business should focus on, new keyword opportunities that will add to your bottom line, suggestions for on-site page optimization to improve conversions, and other ways to optimize your existing website to rank higher.

During the search engine optimization audit it also becomes clear how much the implementation phase will cost you, and what you can do yourself, and/or what you want to outsource to a search engine optimization expert.

My search engine optimization audit and consultation package include:

  • 3 Skype sessions: 1) Initial call to establish keywords and goals, 2) Second call to agree on chosen keywords, 3) Final call with conclusion, advice and first action steps to take
  • Email exchange with reports, advice and Q&A
  • Keyword analysis
  • Website audit report for chosen keywords
  • Website search engine rankings report
  • SEO SWOT analysis between you and your top competitors
  • Back link opportunities report

Bonuses

I want you to get the best results possible right from the start. So I have created a few checklists and ebook to keep you motivated and moving forward:

  • BONUS 1: My ebook “SEO Basics Tips for Small Business Owners”
  • BONUS 2: Implementation and Maintenance Schedule Checklist
  • BONUS 3: Web Development and SEO Checklist

The fee for the search engine optimization audit and consultation package is $497 and takes about 10 to 14 days to complete.

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